Web Platforms
Analytics & attribution for travel & tourism
For travel & tourism, marketing channels deserve verdicts written in evidence: ref tags, click paths and window models stated on the dashboard itself.
We run it ourselves
Sijil's own channel decisions run on this discipline: attribution measured against closes and spend, not last-click folklore.
Live in productionDeliverables
What lands on your desk
Question-first measurement plan, not tag soup
Event taxonomy your whole team shares
Attribution windows stated, not implied
Dashboards tied to decisions, with sources
Methodology
Operational execution
Write down the decisions measurement must serve
Define events and naming once, together
Instrument, verify server-side, invent nothing
Review monthly against real spend and closes
Sector Focus
Industry-specific requirements
Critical sector priorities
Travel and tourism activities carry tourism-authority approvals in several emirates: the licence alone rarely clears you to sell the trip.
How our capabilities map to this industry
We map the approval sequence next to the licence, so the agency opens on its permits rather than on promises.
Sector FAQ
Straight answers to technical questions
Why is our data always suspicious?
Because most setups measure what is easy, not what is asked. We start from the decisions you need to make, define the events those decisions require, and verify each one fires before anyone trusts the dashboard.
Can you attribute sales to channels honestly?
To the extent the data allows (which is further than most reporting goes). Ref tags, click paths and window models are stated on the dashboard itself, so a channel's verdict is written in evidence, not vibes.
Do you replace our marketing team?
No: we arm them. The plan is built with the people who will use it, and the monthly review looks at spend and closed deals together, in the same room or thread.
We build. We prove. Then we serve.
Start with your specific requirements.
One WhatsApp message in Arabic or English: outline what your platform must handle and who it serves, and we will respond with an architectural blueprint, not an off-the-shelf template.
Architecture